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the dip – seth godin

Posted on 2019-11-152019-11-15 by Sameer Oza

Seth Godin writes short books. Not much bull, gets right to the point. Check out his blog and podcast.

Here is a graph of “the dip”

You have to get through the dip to become number one.

The important part is to be able to differentiate the dip from the cul-de-sac or the cliff.

A few other highlights of the book:

  • Be the best in the world but realize : Best is subjective. I (the consumer) get to decide, not you. World is selfish. It’s my definition, not yours. It’s the world I define, based on my convenience or my preferences. Bet the best in my world and you have me, at a premium, right now.
  • The lie of diversification: A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner.
  • Decide in advance when to quit!

The biggest lie:

Buy the book. It is worth it!

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